THE GLOW | ALL IN EXPERIENCE
FOR THE WOMAN WHOSE BRILLIANCE DESERVES TO BE SEEN.
You’ve built something real. But your brand presence? It’s still stuck on a Pinterest board.
That “someday” site is gathering dust. Photos that don’t look like you anymore. A style that says “fine for now” when you’re ready to be unforgettable.
The Glow is where it all clicks into place.
Your brand, your style, your essence — finally in perfect flow.
BEYOND THE VISION BOARD
YOUV’E GOT A PINTEREST BOARD FULL OF DREAMS.
The mood boards, the pins, the vision of how you want it all to look. But your website? Your socials?
They’re not quite there yet.
Instead, it feels patched together — the half-done site, DIY logos, images that don’t feel like you anymore. You’ve been pinning and patching, hoping it’ll all click… but deep down you know it won’t.
This isn’t about another template or a quick fix. It’s about turning vision into your presence — captivating, compelling, and true to you.
That’s The Glow. Where your brand finally steps off the board and into the spotlight.
Let’s bring your vision (board) to life.
The Glow: The All In Personal Branding Up-Level
NO MORE FRAGMENTS. JUST FLOW.
Most offers leave you with disconnected pieces — a photoshoot without a story, a brand board that gathers dust, a website that never feels like home. No wonder it all feels disjointed.
The Glow is different. It’s not about fragments. It’s about seamless flow. Your vision, your essence, your style — woven together into something powerfully whole.
This is authenticity meets alchemy. Where brand identity, styling, photography, and presence finally work in harmony.
The Glow is you — fully expressed. Cohesive. Captivating. Ready.
MEET FI
Fi is an artist, rebel, thrift witch, and poetry queen. But her brand? It wasn't capturing her deep, creative essence. It felt safe when she was ready to be her real self.
Together, we journeyed through The Glow. We mapped her unique vision and voice, styled a presence that felt truly hers, captured her artistry in stunning images, and built an online home that finally, finally felt like her.
What she has now is more than a brand—it’s an activation of her purpose. A space that not only excites her and supports her offers but that truly shows who she is at her core.
We didn’t just build her a brand. We gave it wings.
| THE GLOW |
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| THE BRAND |
Your Vision, Voice & Vibe — Mapped & Embraced.
We begin with The Map — my signature process using archetypes and Human Design to uncover the deep, authentic essence of your brand.
Includes:
A clear brand soul compass (your voice, vibe, and visuals)
Your Glow Up Frequency Formula to effortlessly align your personal style with your brand presence
A roadmap for your visual identity — so every choice feels intuitive, not confusing
Heart-led clarity on your ideal client and the journey you want to take her on
An aligned offer suite — packages and services that feel cohesive and true to you
Fresh, authentic opt-in ideas that attract your right people without the ick
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| THE SHOOT |
Personal Branding, Captured with Heart.
The Essence Photo Shoot is where we capture the real, relaxed, and radiant you — not just what you do, but who you are.
Includes:
Intuitive location planning (home, studio, or your favourite place)
Wardrobe styling that unlocks the magic in your own closet (plus my edit + a short “what to shop” list)
Optional professional hair & makeup to help you feel pampered and powerful
Gentle guidance to help you feel natural and at ease in front of the camera
A full suite of authentic, storytelling images designed to power your website, socials, and signature content
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| THE ASSETS |
Your Brand, Brought to Life Online.
We weave it all together into a cohesive, strategic, and soul-aligned online presence.
Includes:
A fully customised Squarespace site designed for ease and connection
Basic SEO so your dream clients can actually find you
Training so you can confidently and easily update your site
Copy structure + customer flow guidance that feels like you
Optional logo design (add-on)
Plus your signature content suite:
Instagram feed layout template using your beautiful new photos
3 signature content pieces: Reel, post, and carousel
Facebook profile banner
LinkedIn banner
Everything styled and aligned, so your brand feels like you across your entire digital world.
Optional Up-level
COUTURE CONTENT CONCIERGE
Once your brand is glowing, you might not want to stop there. The Couture Content Concierge is my monthly membership that keeps your brand story showing up beautifully — without the DIY stress.
Three, six, and twelve month memberships available.
Each month you’ll receive a set of signature content pieces (think carousels, reels, graphics, and more) designed in your brand style, ready to post.
Because consistency is queen — and your glow deserves to be seen.
WHY WORK WITH ME
I’m not just here to take your picture. I’m here to see you — The woman, the creator, the magic, the essence.
With over ten years as a professional photographer and a background in personal styling, I bring a rare fusion of eye and heart. My work isn’t about surface-level polish — it’s about drawing out the true, brilliant you and reflecting it back in a way that feels both captivating and deeply real.
I use my signature Glow Up framework — a blend of style archetypes, my Essence Mapping process, and intuitive creative direction — to create a brand presence that looks effortless but feels unmistakably, undeniably you. No generic templates. No forced smiles. Every detail is crafted so your dream clients feel your energy the moment they find you.
Women over 40 choose me because I speak your language. I know what it’s like to navigate life’s chapters, to have rebuilt yourself, and to sometimes wonder if you’re still “enough” to be seen. I’ve been there.
And I’m here to tell you — your glow up doesn’t start someday. It starts the moment you decide to own exactly who you are, right now.
That’s what I see. That’s what I style. That’s what we alchemise into a brand that finally matches your passion and your purpose.
YOUR TIME IS NOW
You don’t need to wait for the perfect moment.
You don’t need to change yourself to be worthy of the spotlight. You’ve already done the work — this is about letting the world see it.
| CLIENT LOVE |
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FRANKIE | THE HOME CREW
Amanda guided me through my re-branding and the results are better than I imagined. From the discovery work to the photoshoots, every part has it’s purpose and Amanda brings it together so well.
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CAROLINE | LUXE STUDIO
Shout out to the talented Amanda Starr not just for her photos but her immeasurable support through my branding journey.
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EMMA | CREATIVE
You’re a magician without smoke or mirrors. No filters. No fakery. Just me — seen in my best light.
FAQ’S
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Nope. The Glow Up is for women who are done waiting. You don’t need to lose weight, buy a whole new wardrobe, or have your brand fully figured out before we start. We work with what’s real — your essence, your vibe, your current stage — and build from there.
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Not at all. Almost every woman who books me says the same thing. My gift is helping you relax, feel seen, and enjoy the process. This isn’t about forced poses or fake smiles — it’s about capturing your natural presence in a way that feels like you.
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Part of the Glow Up process includes styling guidance. I’ll help you choose outfits from what you already own (and love) so you feel comfortable, confident, and aligned with your brand. You don’t need to buy anything new unless you want to.
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Depending on your package, we can shoot in your home, in-studio, or on location (think cafes, streetscapes, creative spaces, or nature spots that fit your vibe). If you’re not sure what’s best, I’ll guide you.
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Yes — professional hair and makeup can be added to your shoot (from $250). Many women love this extra touch of polish, but it’s completely optional.
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I’m based in Sydney and regularly shoot around the city and surrounding suburbs. I can travel further (including interstate) with travel fees added.
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That’s exactly why I created The Essence Photoshoot. You can book a Mini, Elevate, or Luxe experience depending on your needs and budget. If you want the whole brand + style + content experience, The Glow Up is for you.
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Yes. I believe every woman deserves to be seen, so I offer flexible payment options to make your Glow Up more accessible.
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Click the button below, fill in your details, and I’ll be in touch with next steps. We’ll chat about your needs, your vision, and the package that feels right for you.
SOMEDAY ISN’T A STRATEGY
You’ve waited long enough.
Let’s make your someday, today.
This is your invitation to stop waiting for the perfect version of yourself and start embracing your messy middle magic.
When you’re ready to step into your light, I’ll be there to make sure you shine.