HI GORGEOUS

I’m Amanda — Vibe Stylist, Brand Alchemist, and Midlife Muse.

I help women 40+ who’ve evolved but whose style, brand, or photos haven’t caught up.

Maybe your brand feels dated, your website looks like a past version of you, or your presence feels flat compared to the woman you’ve become.

The messy middle is where the magic happens. Wherever you’re at, I’ll meet you there.

Start with the Glow Up Quiz and uncover your style vibe.

YOU’VE CHANGED

BUT YOUR BRAND, YOUR PHOTOS, YOUR STYLE? THEY’RE STILL STUCK IN THE PAST.

I know that space well. The identity shifts and the midlife flips. I’ve reinvented, paused, pivoted, and reemerged. Each time, finding myself closer to who I really am.

Now I help other women—especially those in midlife and beyond—do the same. I guide women through the in-between seasons: when your essence has changed, but your image hasn’t caught up.

What I do is part styling, part brand discovery, part photography—but really, it’s essence work.

My magic?

I can see what makes a woman magnetically unique—often before she can name it herself.

Then I help her translate that into a presence that feels powerful, real, and undeniably her.

This isn’t about chasing trends or pushing perfection. It’s about feeling seen—and finally showing up in your full, aligned expression.

If you're looking for someone who gets both your magic and your messI’m her.

My clients come to me feeling stuck in the in-between.

The version of them that used to work no longer does. And the woman they’re becoming is calling—but they’re not sure how to brand her, express her, or embody her yet.

So we map her.
We style her.
We capture her glow.

And slowly, confidence starts to bloom—not from performance, but from presence.

If you’re done waiting in the wings…

If you’re craving visibility that doesn’t cost your authenticity…
If you want to feel good in your skin, your clothes, and your creative expression…

I’ve got you gorgeous.

Let’s make this your glow-up era.
Let’s create a look—and a life—that feels like the best is yet to come.

Ready to work with me? Reach out below.

My Vision

That women in midlife and beyond stop dimming, waiting, or shrinking — and instead step into visibility with confidence, clarity, and fabulous self-expression.

My Mission

To guide women through transformation — styling their vibe, capturing their essence, and creating brands that glow with who they really are.

I believe Self-love is a super power

And true style starts with how you see yourself


Sustainability & creativity — fashion can be fabulous
Empowerment through expression — your essence deserves to be seen
Cohesion over fragments — brand, style, and photography in flow

A FEW THINGS ABOUT ME

  • Thrifting is my therapy — 80% of my midlife glow-up wardrobe is thrifted gold.

  • Leopard Print Lover + Adornment Diva — turquoise, sparkle, bold earrings, leopard print… that’s home.

  • I grew into my silver era three years ago. My “Arctic Fox” hair is my lowest-maintenance, highest-vibe look (and perfect for my Soft Summer palette).

  • Before essence styling, I lived another creative life — designing Australian-made couture handbags + shoes stocked nationwide.

  • Mum to Charlotte (21), Maddie (19), and Muffin — my 14 y/o toy poodle with a very big personality.

  • Latte first, strategy second. Chocolate is a love language.

  • I work + shoot from my natural light studio in Waterloo — warm, creative, real (boho-jungalow meets editorial).

  • As a little girl, I spent hours dressing up in my mum’s clothes. Turns out, I never really stopped.

  • Now, I help women try on new visions of themselves — until they recognise the one that fits just right.

| BRAND GLOW UPS |