YOU’VE EVOLVED.
And how you show up no longer fits.
| Embodied Branding |
for women in business entering their next era.
your icon era is waiting.
This is branding as alignment.
As frequency.
As a full-body yes.
Not a mood board.
A remembering.
A return to what's always been there.
You show up clear, embodied, and unmistakable
On camera. In your content. In the mirror.
Presence not perfection.
You’re good at what you do.
But the signal doesn’t match the frequency.
You’ve done the photos. The website. The content. Yet — it doesn’t land.
Not because you’re missing strategy.
Because what’s visible isn’t your vibe.
The Brand Becoming changes that.
We align style + identity + essence into a signature look and feel—so your presence finally matches your purpose.
In business, in your wardrobe and in your life.
The Map, The Shoot, The Site.
your essence — elevated.
For women on the edge of their next era, whose inner work is done—
and whose presence is ready to catch up.
| The Brand Becoming |
The Map
Your brand frequency—made visible.
We decode what’s already true about you, then translate it into a clear visual direction you can follow.
Signature style codes + brand elements
A mapped aesthetic (colours, patterns, tones)
Clear direction for content + visuals
| THE SHOOT |
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| DISCOVERY |
Pre-Shoot Alignment
We start with a short discovery to tune into who you are, what you do, and how you want to be felt.
We set the frequency of the shoot — the mood, intention, and visual direction — so every image lands current, elevated, and unmistakably you.
This becomes the creative thread for everything that follows.
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| STYLING |
Wardrobe + Creative Direction
You’ll get clear guidance on what to wear — so you feel confident, comfortable, and like yourself on camera.
We shape the details that make the work look premium: pieces, textures, props + locations that match your vibe.
Every choice is intentional — so your images feel aligned, not styled-for-the-internet.
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| PHOTO SHOOT |
The shoot is calm, focused, and fully guided.
I’ll direct you throughout — so you never have to guess what to do.
We capture images that feel natural, polished, and powerful — and actually work across your website, socials, and brand.
You walk away with a gallery that looks like you — and feels like you.
The Site
Your work — elevated online.
A clean, editorial Squarespace page that makes your offer instantly understood.
A format that converts
Copy + layout aligned to your vibe
Mobile-first, ready to share
| BRAND | STYLE | VIBE |
| BRAND | STYLE | VIBE |
Own your essence edge.
The Brand Becoming is a complete 1:1 brand, style, and photography experience.
| Brand Essence Map |
A guided deep dive into your identity, energy, and voice.
We define your message, visual direction, and personal style — so everything moving forward is cohesive.
| Creative Direction + Wardrobe |
From styling to location scouting, we design a clear plan — so what you wear and where we shoot supports who you are.
| Signature Brand Photo Shoot |
Shot by me or creatively directed.
You’ll be captured in your best light, with images that feel elevated and unmistakably you.
| Full Suite of Images |
60+ softly edited images ready to use across your website, email, and social platforms.
| Signature Social Media Series |
A repeatable signature content series — so you can show up online with clarity and cohesion.
| Signature Offers + Messaging |
We refine your core packages and brand voice — so how you sell feels clear and confident.
Who you Become
You know that version of you?
The one you picture when you imagine your next level.
More confident.
More recognisable.
More her.
This is where your presence catches up to your power.
Where how you look, show up, and are seen finally reflects the depth of your work.
You stop feeling like a work in progress —
and start showing up like a brand.
This is identity-led branding.
Your style, images, and presence are shaped together — intentionally.
So what you wear, share, and show
finally speaks the same language.
And showing up starts to feel easy.
Not just styled seen.
|your investment |
1:1 Identity-to-Expression Experience
$4,888 AUD
A bespoke end-to-end brand experience that brings your brand, style, and presence into clear expression — so how you show up finally reflects the woman you already are.
Choose your format:
• In-person brand photoshoot with me, or
• Fully guided shoot direction you can execute anywhere in the world.
Both include the same depth of strategy, creative direction, and brand integration.
This is for women ready to be captured in their best light.
Optional Add-On
Signature Squarespace Personal Brand Website
$2,888 AUD
A custom-built, five page Squarespace site designed entirely from your Brand Essence Map.
• Strategic structure and messaging
• Visual direction true to your brand identity
• Fully editable and ready to use
Designed to elevate your online presence.
What You’re Really Investing In
Not new photos.
Not a new wardrobe.
Not another rebrand.
You’re investing in creating a signature brand style that feels as good as it looks — so when people experience your brand,
they experience you.
53. Essence Alchemist. Brand Stylist +Leopard Print Lover.
I work with women who know who they are — yet still find themselves staring at their wardrobe thinking… not this.
They’re building brands, businesses, or bodies of work — and they want their outer presence to finally match the essence within.
After a decade behind the lens as a personal branding photographer, I realised something important.
Style creates presence.
Essence creates a signature.
When your brand, style, and vibe align, everything clicks.
This isn’t about trends.
it’s about alignment you can see.
Authenticity is the foundation.
Style is the strategy.
Confidence is what follows.
Visibility is the vibe.
I’m Amanda.
|Portfolio|
Real women. Real glow ups.
FAQ’S
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It’s both — and neither in the traditional sense.
This is identity-led branding, expressed through style, imagery, and presence.
We’re not just choosing outfits or designing visuals — we’re defining who you are being seen as, and building everything from that place.Your style becomes strategic.
Your branding becomes personal.
And your presence finally feels as powerful as your work. -
Not necessarily.
Some women come to this work mid-rebrand.
Others come because they’ve evolved — and their current brand no longer reflects who they are.The Brand Becoming isn’t about starting over.
It’s about bringing together what’s already there, and elevating it into something unmistakably you. -
This experience is for women who:
Are building or leading a personal brand, business, or body of work
Know who they are — but don’t feel fully expressed visually yet
Want to be seen with depth, credibility, and authority
Are done with surface-level branding and trend-driven visuals
You don’t need to be “ready” — just willing to be seen.
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This isn’t for you if:
You’re looking for a quick photoshoot with no strategy
You want a trendy aesthetic without depth
You’re not open to being guided or challenged
You want templates instead of a tailored process
This work asks for presence, not perfection.
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What does the process actually involve?
The experience moves from identity → expression → integration.
Some stages happen remotely — including the discovery work, Brand Essence Map, and creative direction.
We work through a combination of online processes, Zoom, and messaging.The shoot itself is either:
Done with me in person, or
Fully directed remotely — including wardrobe, locations, props, posing, and visual story.
I can also help you choose a photographer aligned with your brand if needed.
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Both.
You can choose:
An in-person brand photoshoot with me, or
A fully guided remote shoot direction, wherever you are in the world.
The depth of the work is exactly the same either way — only the format changes.
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Typically 4–8 weeks, depending on availability, shoot logistics, and whether you add the website.
This is a contained experience — not an open-ended project.
Details are confirmed once you apply.
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You’ll walk away with:
A clear Brand Essence Map
Creative direction and wardrobe guidance
A signature set of brand images
Visual and messaging clarity
Confidence in how you show up and are seen
And most importantly — a brand that finally feels like you.
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Yes.
You don’t need prior branding work — just self-awareness and readiness to be seen clearly.
Many clients come to this as their first true brand foundation.
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Apply via the form below.
I review applications personally and will be in touch with next steps or an invitation to a clarity call if it feels aligned.
This ensures the experience is considered and tailored from the very beginning.