ESSENCE EDGE
OWN YOUR
SHOW UP AS THE WOMAN YOUR BRAND HAS BEEN WAITING FOR
Create your signature brand style, elevate your online presence and stop blending in when you were meant to stand out.
NOT ANOTHER PINTEREST BOARD.
This is where your style, images and energy align and your brand becomes a reflection of who you really are.
Does this sound familiar...
You’ve evolved — and your brand no longer fits.
You’ve tried the templates.
Played with Canva.
Booked a shoot that gave you pro photos — but not you.
And no matter how many tweaks you make, nothing feels quite right.
Not your style. Not your site. Not your presence online.
And until your essence becomes the compass of how you show up,
your audience will keep missing the real you.
The ones who are ready for your depth, your power, your brilliance?
They’re scrolling past — because what they’re seeing doesn’t match the magic of what you hold.
You’re brilliant at what you do. Now it’s time to let that be seen — Brand your Becoming.
A SIGNATURE BRAND STYLE is your SUCCESS strategy
Not just what you wear — but what you activate.
Because how you dress, show up, and express yourself shapes how you’re experienced.
And when your brand style — from wardrobe to presence to imagery — mirrors your essence,
you don’t just show up.
You transmit.
This is about coherence, not content.
Frequency, not funnels.
You don’t need another marketing strategy.
You need a brand style that leads.
| THE PROCESS |
your brand, style + vibe aligned.
THE BRAND BECOMING
| 01. The Map | 02. The Shoot | 03. The Site |
01
THE MAP
your brand frequency made visible.
We decode what’s already true about you, then translate it into a clear guide you can follow.
Signature personal style codes + brand elements
A mapped aesthetic (colours, patterns, tones)
Clear direction for content + visuals
02
| THE SHOOT |
you captured in your best light.
| Wardrobe | Creative Direction | Photo Shoot |
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| DISCOVERY |
YOUR TRUTH
This is where I get to know you.NOT JUST WHAT YOU DO —
BUT WHO YOU’RE BECOMING, HOW YOU WANT TO FEEL, AND HOW YOU WANT TO BE EXPERIENCED.We talk about your work, your next chapter, and what’s ready to shift.
We set the tone for the shoot — the mood, the energy, the visual direction — so everything feels clear before I pick up a camera.
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| STYLING |
YOUR ALIGNMENT
This is where your vibe takes shape.I GUIDE YOU ON WHAT TO WEAR SO YOU FEEL CONFIDENT, COMFORTABLE, AND FULLY YOURSELF ON CAMERA.
Together, we choose outfits, props, locations, and details that support your message and reflect your essence.
Every element is intentional, so your images feel aligned, elevated, and unmistakably you.
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| PHOTO SHOOT |
YOUR MOMENT
This is where it all comes together.I GENTLY GUIDE YOU THROUGH THE SHOOT SO YOU CAN STAY PRESENT — NEVER WONDERING WHAT TO DO NEXT.
We capture a mix of in-the-moment, editorial, and portrait images that feel polished, powerful, and real — images that actually work across your website, socials, and brand.
You will receive a gallery of images that look and feel like you.
03
THE SITE
your essence—elevated online.
An editorial Squarespace site that makes your offer instantly understood.
A format that converts
Copy + layout aligned to your vibe
Mobile-first, ready to share
| BRAND | STYLE | VIBE |
| BRAND | STYLE | VIBE |
| THE INCLUSIONS |
your complete 1:1 brand, style, and photography experience.
THE BRAND BECOMING
| Discovery | Alignment | Map | Styling | Shoot | Assets |
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| THE DISCOVERY |
Self-Guided Brand Discovery
A GUIDED SELF-PACED DISCOVERY PROCESS ACCESSED VIA THE PRESENCE PORTAL COMPLETED BEFORE WE MEET.
You’ll reflect on where you are now, where you’re being called next, and what you’re ready to embody and express through your brand. This includes a Signature Style archetypal discovery that reveals your natural style codes and brand presence.
Everything gathered here informs the intuitive session and the Brand Map.
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| THE SESSION |
Intuitive Brand Alignment Session
A 1:1 INTUITIVE SESSION WHERE YOU ARE FULLY SEEN AND HEARD.
This is a 90-minute private session where you speak and I listen.
I tune into your words, your energy, your patterns, and what’s unspoken.Through intuitive listening, energetic insight, and divine downloads, I identify the signature thread running through your brand — including any visibility blocks, resistance, or places your presence is ready to expand.
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| THE MAP |
Brand Essence Map
A COMPLETE ENERGETIC AND VISUAL MAP THAT BRINGS YOUR BRAND INTO COHERENCE.
I distill your discovery process, intuitive session insights, Human Design, and signature style archetypes into a clear Brand Essence Map.
This map defines your visual direction, brand voice, tone, and overall presence — so every decision moving forward feels aligned, intentional, and recognisable.
This becomes the creative compass for your styling, photoshoot, website, and ongoing visibility.
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| THE STYLING |
Signature Brand Styling
A CURATED SET OF SIGNATURE LOOKS DESIGNED TO ACTIVATE YOUR BRAND PRESENCE.
We create up to eight aligned outfits using pieces you already own, styled specifically for how you show up — on camera, online, and in real life.
These looks are built around your Brand Map and signature style codes, supporting confidence, embodiment, and ease.
If key pieces are missing, you’ll receive a clear mood board and shopping guidance to complete your wardrobe.
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| THE SHOOT |
Fully Guided Brand Photoshoot
A CREATIVELY DIRECTED NATURAL LIGHT PHOTOSHOOT DESIGNED TO CAPTURE YOUR ESSENCE.
Up to four hours of natural light photography, creatively directed across up to three lifestyle or environmental locations.
Includes outfit direction (up to five looks), professional hair and makeup, and a relaxed, fully supported experience from start to finish.
You receive a curated gallery of editorial-style images — a minimum of 60 final images — softly edited in my signature style, still authentically you.
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| THE ASSETS |
Website + Signature Socials
A COMPLETE SET OF BRAND ASSETS BUILT FROM YOUR NEW VISUAL IDENTITY.
Your brand comes to life online through a custom Squarespace website, designed using your new imagery, messaging, and Brand Map.
You’ll also receive signature social media templates — including a reel, carousel, and banner assets — so your presence feels consistent, polished, and unmistakably you.
Everything works together, so showing up feels easier, aligned, and empowering.
Who you Become
You know that version of you?
The one you picture when you imagine your next level.
More confident.
More recognisable.
More her.
This is where your presence catches up to your power.
Where how you look, show up, and are seen finally reflects the depth of your work.
You stop feeling like a work in progress —
and start showing up like a brand.
This is identity-led branding.
Your style, images, and presence are shaped together — intentionally.
So what you wear, share, and show
finally speaks the same language.
And showing up starts to feel easy.
Not just styled seen.
| your investment |
1:1 Identity-to-Expression Experience
$4,888 AUD
A bespoke end-to-end brand experience that brings your brand, style, and presence into clear expression — so how you show up finally reflects the woman you already are.
Choose your format:
• In-person brand photoshoot with me, or
• Fully guided shoot direction you can execute anywhere in the world.
Both include the same depth of strategy, creative direction, and brand integration.
This is for women ready to be captured in their best light.
Optional Add-On
Signature Squarespace Personal Brand Website
$2,888 AUD
A custom-built, five page Squarespace site designed entirely from your Brand Essence Map.
• Strategic structure and messaging
• Visual direction true to your brand identity
• Fully editable and ready to use
Designed to elevate your online presence.
What You’re Really Investing In
Not new photos.
Not a new wardrobe.
Not another rebrand.
You’re investing in creating a signature brand style that feels as good as it looks — so when people experience your brand,
they experience you.
53. Essence Alchemist. Brand Stylist +Leopard Print Lover.
I work with women who know who they are — yet still find themselves staring at their wardrobe thinking… not this.
They’re building brands, businesses, or bodies of work — and they want their outer presence to finally match the essence within.
After a decade behind the lens as a personal branding photographer, I realised something important.
Style creates presence.
Essence creates a signature.
When your brand, style, and vibe align, everything clicks.
This isn’t about trends.
it’s about alignment you can see.
Authenticity is the foundation.
Style is the strategy.
Confidence is what follows.
Visibility is the vibe.
I’m Amanda.
|Portfolio|
Real women. Real glow ups.
FAQ’S
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It’s both — and neither in the traditional sense.
This is identity-led branding, expressed through style, imagery, and presence.
We’re not just choosing outfits or designing visuals — we’re defining who you are being seen as, and building everything from that place.Your style becomes strategic.
Your branding becomes personal.
And your presence finally feels as powerful as your work. -
Not necessarily.
Some women come to this work mid-rebrand.
Others come because they’ve evolved — and their current brand no longer reflects who they are.The Brand Becoming isn’t about starting over.
It’s about bringing together what’s already there, and elevating it into something unmistakably you. -
This experience is for women who:
Are building or leading a personal brand, business, or body of work
Know who they are — but don’t feel fully expressed visually yet
Want to be seen with depth, credibility, and authority
Are done with surface-level branding and trend-driven visuals
You don’t need to be “ready” — just willing to be seen.
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This isn’t for you if:
You’re looking for a quick photoshoot with no strategy
You want a trendy aesthetic without depth
You’re not open to being guided or challenged
You want templates instead of a tailored process
This work asks for presence, not perfection.
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What does the process actually involve?
The experience moves from identity → expression → integration.
Some stages happen remotely — including the discovery work, Brand Essence Map, and creative direction.
We work through a combination of online processes, Zoom, and messaging.The shoot itself is either:
Done with me in person, or
Fully directed remotely — including wardrobe, locations, props, posing, and visual story.
I can also help you choose a photographer aligned with your brand if needed.
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Both.
You can choose:
An in-person brand photoshoot with me, or
A fully guided remote shoot direction, wherever you are in the world.
The depth of the work is exactly the same either way — only the format changes.
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Typically 4–8 weeks, depending on availability, shoot logistics, and whether you add the website.
This is a contained experience — not an open-ended project.
Details are confirmed once you apply.
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You’ll walk away with:
A clear Brand Essence Map
Creative direction and wardrobe guidance
A signature set of brand images
Visual and messaging clarity
Confidence in how you show up and are seen
And most importantly — a brand that finally feels like you.
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Yes.
You don’t need prior branding work — just self-awareness and readiness to be seen clearly.
Many clients come to this as their first true brand foundation.
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Apply via the form below.
I review applications personally and will be in touch with next steps or an invitation to a clarity call if it feels aligned.
This ensures the experience is considered and tailored from the very beginning.