GORGEOUS,
YOU’VE CHANGED.
It’s time your presence caught up — online and in real life.
I work with purpose-led women to create their signature brand — so what they wear, share and sell reflects the power of their work.
Branding but better.
Not another Pinterest board.
This is where personal style meets brand identity — so how you show up finally makes sense.
No more guessing what works.
No more hiding behind images that don’t feel true.
Styled. Seen. Self-defined.
As the woman your brand has been waiting for.
You’ve built the business.
You’ve done the inner work.
You’ve gone deep.
But when you stand in front of the mirror
or go to hit post…
something doesn’t match.
You know your work is powerful.
Yet you feel… dimmed down.
You see effort — not essence.
Outfits — not alignment.
Content — not presence.
So you play it safe.
You make do.
You call it “fine.”
But fine isn’t you.
And you’re not finished yet.
When your brand no longer fits.
You’re brilliant at what you do. Now it’s time your presence matches your power —
The Glow Up.
A Signature Brand Experience
A SIGNATURE BRAND STYLE is your SUCCESS strategy
Not just what you wear — but how you’re experienced.
Because how you dress, how you carry yourself, and how you’re seen shapes the way people feel when they see you.
When your brand style — from wardrobe to presence to imagery — is created from your essence, things land differently.
You don’t have to explain yourself as much.
The right people recognise you faster.
This isn’t about chasing the algorithm. It’s about presence not perfection.
You don’t need another marketing strategy.
You need a signature brand style that leads.
| THE GLOW UP |
your brand, style + vibe aligned.
THE SIGNATURE BRAND EXPERIENCE
| 01. The Map | 02. The Style | 03. The Shoot | 04. The Presence
01
THE MAP
your brand — aligned.
This is where we curate your bespoke personal brand.
You receive:
• The Map your signature personal brand guide (PDF)
• A signature framework or offer
• Signature social series
• Signature personal style direction
• Your aligned colour palette (brand + personal)
02
THE STYLING
your presence—elevated.
We refine what you wear so it reflects who you are now.
•Wardrobe direction
• Signature style elements
• Repeatable looks for camera and real life
No more wardrobe overwhelm.
Just confidence.
03
THE SHOOT
your essence — captured.
Directed. Creative. Elevated.
Images that look and feel like you —
and work across your website, socials, and brand.
| BRAND | STYLE | VIBE |
| BRAND | STYLE | VIBE |
04
THE PRESENCE
your brand — online.
Once your identity, style and imagery are aligned — we refine how your brand lives online.
• Website creation or direction
• Signature social aesthetic
• Visual cohesion across platforms
| THE EXPERIENCE |
The Glow Up
A bespoke, high-touch brand experience designed entirely around you.
We deep dive into the heart of your brand — into its identity, style, and visual language — refining how it is seen.
This is considered work.
Personal. Directed. Intentional.
By the end, your presence feels cohesive, confident, and unmistakably yours.
Who you Become
More confident.
More recognisable.
More you.
This is where your presence catches up to your power.
Your style, imagery, and online presence finally speak the same language.
You stop feeling like a work in progress —
and start showing up like a brand.
| THE INVESTMENT |
The Glow Up
A Brand Immersion
$8,888 AUD
A bespoke, one-to-one experience designed to define and express your signature brand — across your style, imagery, and online presence.
This is the full process.
Brand Essence Mapping.
Signature Style Direction.
Creative Direction + Photoshoot.
Your curated digital presence.
If you have an existing website, we elevate it. If you don’t, we create one.
Every element is created around you.
No trends. No templates.
What you’re really investing in
Not just a shoot.
Not just styling.
Not just a website.
You’re investing in a cohesive, recognisable brand presence — one that feels powerful, polished, and unmistakably yours.
So when people experience your brand, they experience you.
53. Essence Alchemist. Brand Stylist +Leopard Print Lover.
I work with women who know who they are — yet still find themselves staring at their wardrobe thinking… not this.
They’re building brands, businesses, or bodies of work — and they want their outer presence to finally match the essence within.
After a decade behind the lens as a personal branding photographer, I realised something important.
Style creates presence.
Essence creates a signature.
When your brand, style, and vibe align, everything clicks.
This isn’t about trends.
it’s about alignment you can see.
Authenticity is the foundation.
Style is the strategy.
Confidence is what follows.
Visibility is the vibe.
I’m Amanda.
|Portfolio|
Real women. Real glow ups.
FAQ’S
-
It’s both — and neither in the traditional sense.
This is identity-led branding, expressed through style, imagery, and presence.
We’re not just choosing outfits or designing visuals — we’re defining who you are being seen as, and building everything from that place.Your style becomes strategic.
Your branding becomes personal.
And your presence finally feels as powerful as your work. -
Not necessarily.
Some women come to this work mid-rebrand.
Others come because they’ve evolved — and their current brand no longer reflects who they are.The Brand Becoming isn’t about starting over.
It’s about bringing together what’s already there, and elevating it into something unmistakably you. -
This experience is for women who:
Are building or leading a personal brand, business, or body of work
Know who they are — but don’t feel fully expressed visually yet
Want to be seen with depth, credibility, and authority
Are done with surface-level branding and trend-driven visuals
You don’t need to be “ready” — just willing to be seen.
-
This isn’t for you if:
You’re looking for a quick photoshoot with no strategy
You want a trendy aesthetic without depth
You’re not open to being guided or challenged
You want templates instead of a tailored process
This work asks for presence, not perfection.
-
What does the process actually involve?
The experience moves from identity → expression → integration.
Some stages happen remotely — including the discovery work, Brand Essence Map, and creative direction.
We work through a combination of online processes, Zoom, and messaging.The shoot itself is either:
Done with me in person, or
Fully directed remotely — including wardrobe, locations, props, posing, and visual story.
I can also help you choose a photographer aligned with your brand if needed.
-
Both.
You can choose:
An in-person brand photoshoot with me, or
A fully guided remote shoot direction, wherever you are in the world.
The depth of the work is exactly the same either way — only the format changes.
-
Typically 4–8 weeks, depending on availability, shoot logistics, and whether you add the website.
This is a contained experience — not an open-ended project.
Details are confirmed once you apply.
-
You’ll walk away with:
A clear Brand Essence Map
Creative direction and wardrobe guidance
A signature set of brand images
Visual and messaging clarity
Confidence in how you show up and are seen
And most importantly — a brand that finally feels like you.
-
Yes.
You don’t need prior branding work — just self-awareness and readiness to be seen clearly.
Many clients come to this as their first true brand foundation.
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Apply via the form below.
I review applications personally and will be in touch with next steps or an invitation to a clarity call if it feels aligned.
This ensures the experience is considered and tailored from the very beginning.