FOR WOMEN 40+ BUILDING A BRAND, BUSINESS OR BODY OF WORK

You’ve changed.

your BRAND

NEEDS TO CATCH UP.

I HELP WOMEN TRANSFORM WHO THEY ARE NOW INTO

A SIGNATURE BRAND PRESENCE.

So what you wear, share and sell, finally portrays the power of what you do.

TAKE THE BRAND QUIZ

  • So much of what I do and the direction I've taken with my business has come from your guidance. You helped me find clarity and focus and it completely shifted how I show up. I am forever grateful.

    Caroline | Luxe Studio Gifting

BRAND

When your brand no longer fits.

It's not a logo problem.

Not a visibility problem.

It's the disconnect between the truth of who you are and what people actually feel.

Things may look fine.

But fine won't hold attention and you are not finished yet.

I help you see what makes you unforgettable.

The part that makes you different.
The part that creates connection.
The part people remember.

So your business finally reflects the woman behind it.

START WITH THE MAP →

STYLE

I take the heart of who you are

and shape it into a clear, recognisable way of showing up —

from your signature style
to your signature system

from your fonts
to your framework

so everything you do
makes the difference it’s meant to.

That is The Map.

EXPLORE THE MAP

  • "You bought my vision board to life."

    — Frankie | The Home Crew

| WORK WITH ME |

  • | ARCHETYPE |

    THE QUIZ

    Your brand essence. Five minutes. Free.

    One archetype that gives language to your energy, your magnetism, and the way you're naturally designed to be seen.

    TAKE THE QUIZ →

  • | BLUEPRINT |

    THE MAP

    Your signature brand blueprint.

    We map your brand identity and unlock your essence codes. You receive a curated PDF and a clear creative direction.

    START WITH THE MAP →

  • | MENTORING |

    THE MUSE

    A three-month mentorship.

    We curate your signature style, direct your presence, and bring everything into alignment in your brand and business.


    APPLY FOR MENTORSHIP →

| The Process | 

3 steps to brand alignment.

  • | your EXPRESSION |

    your‍ Signature Brand Essence

    We get clear on who you are.

    I help you uncover the thread that runs through your identity, your energy, and your work —

    and translate it into a signature style, system and offer that feels unmistakably you.

  • | your EDGE |

    your Standout Signature

    With your signature essence defined, we lean into what makes you different.

    Your POV. Your style. Your framework.

    The things only you can say, in the way only you can say them.

    This is where we find the magic that makes you, you.

  • | your EMBODIMENT |

    your Brand Becoming

    This is where it stops being effort and starts being you.

    When your brand, your style, and your energy are aligned, your presence lands differently.

    You're no longer trying to look the part.

    You become the brand.

I’m Amanda.

53. Essence Alchemist. Brand Stylist +Leopard Print Lover.

I work with women building brands, businesses, or bodies of work who know who they are, yet still find themselves staring at their brand thinking… this isn't it.

They’re building brands, businesses, or bodies of work and they want their outer presence to finally match the essence within.

After a decade behind the lens as a personal branding photographer, I realised something important.

Visibility wasn't the problem.

The problem was that most women were trying to express a version of themselves that no longer existed.

Style creates presence.
Essence creates a signature.

When your brand, style, and vibe align, everything clicks.

This isn’t about trends.
It’s about alignment you can see.

Authenticity is the foundation.
Style is the strategy.
Confidence is what follows.

Visibility is the vibe.

MORE ABOUT ME