THE GLOW UP | EXPERIENCE

FOR THE WOMAN DONE WAITING FOR SOMEDAY.

You don’t need to fix yourself, shrink, or wait until everything feels perfect. What you need is to be seen — as you are, right now.

We’ll give your brand wings and help you step into the spotlight:

  • BRAND — the essence of your heart and soul

  • STYLE — images that capture you in your best look and light (minus the filters + fakery)

  • VIBE — websites + content that showcase your message and magic

Wherever you’re at — even in your messy middle — I’ve got you. Together we’ll bring your brand to life. No fuss, just fabulous.

YOUR TIME IS NOW

YOUV’E BUILT A BUSINESS. YOU’VE GAINED WISDOM. YOU’VE WALKED THROUGH FIRE.

But online? You still feel invisible. Your brand doesn’t look like you. Your photos don’t capture your spark. Your website doesn’t feel like home.

Here’s the truth: you don’t need to lose weight, wait for the “perfect” wardrobe, or feel 100% ready.

You are ready now.

This is your moment to be seen, celebrated, and remembered.

The Glow Up Branding Experience turns the essence of who you are into images, words, and a presence that feels true — and impossible to ignore.

Because your brand deserves its own makeover moment.

| HOW IT WORKS |

  • | BRAND |

    Discover Your Essence


    The essence of your heart and soul.
    We uncover the story, voice, and magic at the core of your work — so your brand becomes an authentic reflection of you, not a mask you have to wear.

  • | STYLE |

    Images That Feel Like Truth


    Together, we translate your essence into visuals. From styling to location to photography, we create images that capture you in your best light — no crazy filters, no unrealistic edits, just you, and your glow up.

  • | VIBE |

    Your Messaging Magic


    This is where your brand comes alive — through websites and content that don’t just look polished, but feel like home to your dream clients. A space that converts, connects, and carries your magic and message out into the world.

The Glow Up: Personal Branding for Women 40+

THIS IS BRANDING, BUT NOT AS YOU KNOW IT.

My process is part artistry, part alchemy. I work with what’s real — natural light, clothes you already love, your home as it is (yes, even in the messy middle). You don’t need a staged backdrop or a reinvention to be worthy of the spotlight.

Together, we’ll create images and visuals that feel elevated, effortless, and unmistakably you.

“You’re a magician without smoke or mirrors. No filters. No fakery. Just me — seen in my best light.”
Emma Veiga-Malta

That’s the Glow Up. It’s not about polishing you into someone else’s version of success. It’s about capturing your brilliance as you are — and amplifying it into a brand presence that stops the scroll.

| BRANDING EXPERIENCES |

  • | THE MAP |

    Brand & Style Discovery + Signature Content Framework

    What’s included:

    Brand & Style Essence Mapping (using archetypes, Human Design, and intuitive magic)

    A personalised Brand Essence Map (visual style board + brand tone direction)

    Your Signature Content Framework (so you know what to post and how to sound like you)

    Photo shoot styling guidance for how to embody your brand

    Delivery: Online

    Optional add on:

    Monthly “content concierge” add-on ($488/month for 12 signature posts created + designed)

  • | THE ESSENCE |

    Personal Branding Photoshoot

    What’s included:

    Wardrobe styling & shoot prep

    Photoshoot at home, on-location, or in studio (or combination)

    Professional images, high resolution, fully edited, magazine-quality images (realistic edits, soft glam, zero crazy filters)

    Optional add-ons:

    Professional hair & makeup from $250

    Studio hire from $200/hr

    Monthly “content concierge” add-on ($488/month for 12 signature posts created + designed)

    Location: Sydney and surrounding suburbs. Can travel further and interstate however travel fees apply.

  • | THE GLOW |

    The Complete Brand, Style, and Visibility Experience

    What’s included:

    The Map | Personal brand and style discovery process

    Photo shoot a variety of locations and wardrobe changes

    A fully styled Squarespace website (design, copy, and basic SEO setup)

    Signature Content Suite (templates + guidance for reels, carousels, and posts)

    1:1 content coaching session so you know exactly how to show up online

    Optional add-ons:

    Monthly “content concierge” add-on ($488/month for 12 signature posts created + designed)


WHY WORK WITH ME

I’m not just here to take pretty pictures. I’m here to see you — the woman, the business, the brand, the essence.

With over five years as a professional photographer (capturing women in their best light), plus a background in personal styling, I bring a rare fusion of artistry and alchemy. My work isn’t about surface-level polish — it’s about drawing out the truth of who you are and amplifying it in a way that feels both magnetic and real.

I use my Glow Up system — blending style archetypes, my Essence Mapping process, and intuitive creative direction — to create a brand presence that looks effortless but feels unmistakably you. No copy-paste templates. No “just smile for the camera.” Every shoot, every brand map, every piece of content is crafted so your clients feel you the moment they see you.

Women over 40 choose me because I get it. I know what it feels like getting older, to have rebuilt yourself, and to wonder if you’re “still enough” to be seen. I’ve been there. And I promise you — the glow up doesn’t start when you’ve lost 10 kilos or bought a whole new wardrobe. It starts right here, with owning who you are, as you are.

That’s what I capture. That’s what I style. That’s what I alchemise into a brand presence that finally matches your brilliance.

YOUR TIME IS NOW


You don’t need to wait for the perfect moment. You don’t need to change yourself to be worthy of the spotlight. You’ve already done the work — this is about letting the world see it.

| CLIENT LOVE |

  • FRANKIE | THE HOME CREW

    Amanda guided me through my re-branding and the results are better than I imagined. From the discovery work to the photoshoots, every part has it’s purpose and Amanda brings it together so well.

  • CAROLINE | LUXE STUDIO

    Shout out to the talented Amanda Starr not just for her photos but her immeasurable support through my branding journey.

  • EMMA | CREATIVE

    You’re a magician without smoke or mirrors. No filters. No fakery. Just me — seen in my best light.

FAQ’S

  • Nope. The Glow Up is for women who are done waiting. You don’t need to lose weight, buy a whole new wardrobe, or have your brand fully figured out before we start. We work with what’s real — your essence, your vibe, your current stage — and build from there.

  • Not at all. Almost every woman who books me says the same thing. My gift is helping you relax, feel seen, and enjoy the process. This isn’t about forced poses or fake smiles — it’s about capturing your natural presence in a way that feels like you.

  • Part of the Glow Up process includes styling guidance. I’ll help you choose outfits from what you already own (and love) so you feel comfortable, confident, and aligned with your brand. You don’t need to buy anything new unless you want to.

  • Depending on your package, we can shoot in your home, in-studio, or on location (think cafes, streetscapes, creative spaces, or nature spots that fit your vibe). If you’re not sure what’s best, I’ll guide you.

  • Yes — professional hair and makeup can be added to your shoot (from $250). Many women love this extra touch of polish, but it’s completely optional.

  • I’m based in Sydney and regularly shoot around the city and surrounding suburbs. I can travel further (including interstate) with travel fees added.

  • That’s exactly why I created The Essence Photoshoot. You can book a Mini, Elevate, or Luxe experience depending on your needs and budget. If you want the whole brand + style + content experience, The Glow Up is for you.

  • Yes. I believe every woman deserves to be seen, so I offer flexible payment options to make your Glow Up more accessible.

  • Click the button below, fill in your details, and I’ll be in touch with next steps. We’ll chat about your needs, your vision, and the package that feels right for you.

YOUR TIME IS NOW


Not the ‘someday’ you’ve been waiting for. Not the polished perfection you thought you needed to show up. Just you — real, magnetic, and unforgettable.

Because when you step into your light, the world can’t help but see you.