THE ESSENCE +EDIT
We capture your magic.
This isn’t about being photogenic.
It’s about feeling comfortable, confident, and like yourself — in front of the camera and in your business.
The Essence Edit is a personal branding photography experience for women in midlife who want images that feel true, current, and aligned — not forced, filtered, or trying too hard.
If you’ve ever said “I hate photos of myself” — this is for you.
Most women think they need to be “ready” first.
You don’t need to know how to pose.
You don’t need to lose weight first.
You don’t need to be more confident before you book.
You just need to show up.
I’ll guide you through the whole thing — what to wear, how to stand, where to look, when to breathe. This is relaxed, human, and surprisingly enjoyable.
Most women leave saying,
“That felt nothing like I thought it would… and the photos actually look like me.”.
ESSENCE
What If… This Could Be Easy?
Once you decide to do this, you’re not on your own.
I take care of the creative direction —
how it looks, how it feels, how it all comes together.
We map your brand.
We curate your wardrobe.
We choose locations and details that make sense for you and your work.
Nothing is random.
Everything works together.
The photos are the outcome —
but the clarity comes first.
That’s when you stop guessing…
and start showing up as the woman behind the brand.
| HOW IT WORKS |
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| THE MAP |
1. THE BRAND ESSENCE SESSION
We start with a deep-dive “I See You” session to uncover your Vision, Voice, and Vibe.
This becomes The Map — the foundation for everything we create next.
You receive: the clarity you’ve been craving and direction that finally feels like you.
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| THE STYLE |
2. YOUR SIGNATURE STYLE
Using my Glow Frequency Formula, we uncover your style archetype, signature stamp, and seasonal palette — your personal style framework.
Everything is curated to feel aligned, intentional, and true to you.
You receive: a style that fits who you are — and who you’re becoming.
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| THE WARDROBE |
3. THE CLOSET CURATE
We create brand-aligned looks — plus a personalised shoot wardrobe plan and a list of signature pieces that make getting dressed easy again.
You receive: a wardrobe that works for your life — and the confidence that comes with it.
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| THE SAFARI |
4. THE SHOPPING DAY
Choose your adventure — a Thrift Style Safari or Retail Style Safari.
Four hours. One location. One goal: find the pieces that pull your look together.
You receive: a wardrobe that feels like you and fits your brand.
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| THE EDIT |
5. CREATIVE DIRECTION
This is where we plan your shoot — everything from mood boards to styling and locations.
Every image is designed to show who you are and what you stand for.
You receive: a clear plan that brings your vision to life.
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| THE SHOOT |
6. THE BRAND PHOTOSHOOT
Your big day. Your glow-up moment.
I guide you through every pose and detail so you feel relaxed, confident, and seen.
You receive: a gallery of images that tell your story — editorial and elevated.
Fall in love with photos that feel like you.
Your confidence gets a glow-up. Looking as fabulous as you feel.
Your brand finally shows up real. Everything online feels aligned and intentional.
You reclaim your look and your power. Stepping into the version of you you’ve been dreaming about.
You leave ready to show up. Website, socials, offers — with your new brand glow up and presence.
Confident. Captivating. Authentically You.
A Discovery Chat to get clear on your brand, your goals, and the vibe you want to step into.
Your Glow Up Style Profile — archetypes, signature style stamp, and seasonal colour palette.
A personalised Creative Direction Plan aligned with your story, your point of view, and the identity you’re ready to embody.
Wardrobe support — you send outfit photos, I curate the looks that flatter you and support your brand vibe.
Professional Hair & Makeup — natural, polished, recognisably you (just with a little glow).
Your full curated image gallery — soft-glam, editorial, authentically you.
When you see yourself differently, everything clicks.
Brand confidence — the kind where you look at your photos and think, “Oh… that’s me.”
Showing up feels easier — posting becomes natural because you finally love what you’re sharing.
Your branding aligns — your website, socials, and offers start looking cohesive, intentional, and recognisably you.
You rise to meet your vision — the woman in your photos activates something in you, and you step toward her.
Charge-your-worth energy — your brand presence finally matches the magic and value you deliver.
Your spark returns — a little swagger in your step, a lightness in your chest, a renewed sense of “I’ve got this.”
Authenticity becomes your superpower — in an age of AI, your real face and essence make you memorable and impossible to copy.
Your investment.
This is more than a photo shoot.
It’s your brand, embodied. Your energy, captured. Your next chapter, elevated.
The Essence +Edit
$2,888 AUD (includes professional makeup + styling guidance + creative direction)
Payment plans available upon request.
Your next chapter starts with a single decision — ready for your close up?
Real Women. Real Essence.
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KATE | FRESH FACE
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STEPHANIE | SPEAKER
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CLAIRE | KINESEOLOGY
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FRANKIE | THE HOME CREW
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ERIN | INNER LIGHT COLLECTIVE
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FI | FIONA JOHNSON ART
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PRIYA | BE IN BLISS
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HANNAH | CLICK LEGAL
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CAROLINE | LUXE STUDIO
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JESS | TRANSCEND TRAUMA
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KERRY | PSYCHIC MEDIUM
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EMMA | ARTIST