Style your Brand
What you wear speaks volumes before you say a word.
Create your stand out signature style. For women 40+ who want to feel confident, cohesive and instantly recognisable - without overthinking outfits.
Because a Pinterest board isn’t a strategy.
Includes your personalised Essence Map™ + your own Style GPT (trained on you.)
BRAND
You love your work — but your brand presence hasn’t quite caught up yet.
You look nice, but not distinct.
Put together, but not signature.
Visible… but not always remembered.
This is for women in business who want their wardrobe, content, photos and real-life presence to finally feel aligned — so showing up online and in real life feels easier, clearer, and more powerful.
This is for you if…
Not just branding.
It’s your presence — by design.
This isn’t about trends, templates, or dressing like someone you saved on Instagram.
It’s about looking like the woman behind the business — every time you’re seen.
Most stylists give you outfits.
I translate your essence into a visual language your ideal clients recognise, trust, and respond to — at a glance.
Because when your presence feels intentional, confidence follows.
And when confidence shows up, bookings get easier.
What You Receive
This isn’t “a shopping spree”.
It’s a system that removes indecision — and replaces it with clarity.
You stop second-guessing
You show up more consistently
You look like the expert you are
You make it easier for the right clients to say yes
your Brand by Design
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| STYLE |
CLARITY + CONFIDENCE
We define:
• your style personality
• your seasonal colour palette
• silhouettes that suit your body now
• the details that make you look pulled-togetherThen we curate 8 aligned brand looks you can rinse and repeat. These become your go-to formulas for client days, content days, meetings, events — even the days you just want to feel like yourself again.
And getting dressed stops taking up more headspace than it deserves.
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| STORY |
SHOW UP + GLOW
This is your show-up plan, so your brand looks intentional across every touchpoint.
We map out:
• your go-to Zoom set-up (background, lighting, vibe)
• your content look + feel (textures, props, visual cues)
• your shoot direction (locations, outfits, set styling)
• how to stay consistent across platformsSo everything finally matches — your brand, your wardrobe, your presence.
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| SIGNATURE |
THE SIGNATURE + THREAD
This is your signature — styled.
The repeatable details that make you recognisable without trying.We identify:
• what you repeat on purpose
• your signature colours + style elements
• your Style Stamp (the thing that becomes yours)
• what gives your presence its edgeSo you don’t just look on brand — you look unmistakably you every time you show up.
So people recognise you, trust you faster, and say yes with less convincing.
This isn’t something you file away or overthink.
Your Essence Map™ becomes your go-to reference — the thing you come back to whenever you need clarity.
Use it to:
get dressed fast — without the “does this actually work?” spiral
shop with confidence — and stop buying pieces that almost feel right
create 8 rinse-and-repeat looks for work, content, clients, and events
choose outfits for shoots, speaking gigs, and meetings without second-guessing
keep your presence consistent — online, on camera, and in real life
Once you have this, the overwhelm settles.
And showing up starts to feel easy, intentional, and very you.
Bonus: Your Personal Style GPT Assistant
And because life moves fast — you’ll also get your own personalised Style GPT, pre-loaded with your Essence Map™, colours, silhouettes, and curated looks.
So when you’re about to film content, head to an event, pack for a trip, or have a “nothing feels right” moment… you can ask:
What should I wear for this?
How do I remix one of my 8 looks?
Which colours work best on camera?
…and get an instant answer that’s actually aligned with you.
How to use your Essence Map
| HOW IT WORKS |
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| DISCOVERY |
Getting clear on what’s not working.
Before we meet, you’ll answer a short set of questions — so I understand your business, your lifestyle, and what’s currently feeling not quite right when you show up.
You’ll share:
• where you’re being seen (Zoom, content, events, clients)
• what you wear on repeat — and what you avoid
• what’s shifted in your body or lifestyle
• what you want people to feel when they see youYou’ll also do a quick closet snapshot (a few photos of key pieces and favourites), so we can build from what you already own — and refine what’s missing.
This gives us a clear starting point, without overthinking or starting from scratch.
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| CONNECT |
The style-to-brand shift.
We meet for a 90-minute 1:1 Zoom and connect the dots — from “I don’t know what suits me anymore” to a clear direction you can actually use.
We look at:
Style — what you wear
Story — how you show up
Signature — what you repeat…and what’s currently making things feel off.
You’ll leave knowing what suits you now, what to repeat on purpose, and what to stop reaching for.
So getting dressed — and showing up online and in real life — feels easier and more settled.
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| CREATE |
Your Essence Map™
After our session, I create your Essence Map™ — your personal guide for getting dressed, showing up, and staying consistent without reinventing the wheel.
Inside, you’ll get:
• your Signature Style Codes (colours, silhouettes, styling cues)
• 8 aligned brand looks you can rinse and repeat
• your show-up plan (Zoom set-up, props, locations, mood)
• your signature stamp, so you’re recognisable at a glancePlus your own personalised Style GPT.
A private assistant trained on your Essence Map™, looks, and style codes — so you can ask for guidance anytime and get answers that actually fit you.You’ll also receive a what to add next list — so when you shop, you know what’s worth buying.
So you’re not just dressed — you’re directed. With a signature look you can rely on.
From Vision To Vibe.
Frankie’s brand | The Home Crew | Brand, Style + Vibe bought to life.
Style your Brand
So your wardrobe and your brand finally match — and you feel confident being seen.
Let’s map your brand, style and vibe — and styling support system you can rely on.
FAQs
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A designer makes your brand look good on a screen. I make sure you look like the brand — in real life, on camera, and everywhere you show up. This is about your personal style + brand presence (what you wear, what you repeat, how you look consistent), so your visuals actually match your level.
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Not necessarily. It can support a rebrand, but most of the time this is a refinement — bringing your brand and your personal style into alignment so you look cohesive, current, and instantly “you”.
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You’ll receive your Essence Map™ — a personalised Brand + Style blueprint.
It includes your style direction, 8 aligned brand looks, your best colours + silhouettes, your signature stamp, plus your show-up plan for content/Zoom/shoots so you stay consistent. -
No. We start with what you already own (hello, closet snapshot). Most women already have a foundation — they’re just missing the right pieces and the right way to put it together. If you do need anything new, you’ll know exactly what’s worth buying — and what’s not.
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Yes — it makes their job easier. Your Essence Map™ becomes your briefing tool for shoots, websites, and content so everyone is working from the same vision and you don’t end up with a brand that looks one way… and photos that look like someone else.
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Perfect. This is for when the branding exists, but your personal presence hasn’t caught up yet. We’ll align what you already have with how you show up — wardrobe, styling cues, settings, and your signature details.
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You’ll complete the pre-work first, then we meet for your 90-minute 1:1 Zoom. After that, I create your Essence Map™ and deliver it to you. (The exact turnaround time depends on my current bookings — you’ll get the details when you enquire/book.)
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This is for the woman who’s already good at what she does — but her style doesn’t feel like it matches her expertise yet. She’s visible (or ready to be), and she wants to look polished, consistent, and recognisable without overthinking what to wear.