BRAND YOUR VIBE
SIGNATURE STYLE + BRAND ESSENCE MAP FOR WOMEN 40+ IN BUSINESS
If you’re ready to be seen… but your wardrobe keeps ghosting your confidence, welcome.
We map your Signature Thread and your essence — so you know what to wear, what to repeat, and how to look put-together (even on your rushed days).
Less “what do I wear?” panic. More “yep, that’s me.”
No trends.
No templates.
Just you — effortless and elevated.
Not content strategy. This is wardrobe + visual direction for your personal brand.
You're just not sure what you looks like anymore.
Midlife shifts the goalposts.
And when you’re building a personal brand, you feel it — because you’re not just getting dressed… you’re being seen.
This isn’t a wardrobe makeover.
It’s a Signature Style + Brand Essence Map — so you have a clear style thread to repeat, a smarter way to shop, and a look that makes people stop scrolling and think: oh… she’s the one.
If you’ve been thinking…
You want a signature look — but you can’t quite name what yours is yet
You’re done with outfits that look “fine” but don’t feel like a vibe
You want to be instantly recognisable online (and still feel like you)
You want a repeatable style formula — so you can get dressed fast and still look elevated
You can feel the AI/clone-brand wave coming… and you want to look unmistakably human
Ready to become recognisable on purpose?
Not just branding.
It’s a becoming.
This isn’t about trends, templates, or trying to sound like someone else.
It’s about coming back to what’s already true about you, and letting that lead.
We blend intuition, archetypes, and creative direction to define your Style, Story & Signature.
Then we turn it into a clear, usable guide for how you show up online, on camera, and in your work.
So you stop second-guessing.
And start showing up like the best version of you.
your Brand by Design
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| STYLE |
Let’s get you wearing clothes that feel like you — now, not who you used to be, and definitely not who you think you should be.
We’ll clarify:
Your style personality
Colours that flatter
Silhouettes that suit your shapeStyling details that make you look pulled together without trying too hard
When your style matches who you are and what you do, confidence doesn’t just show up — it stays.
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| STORY |
Your brand goes beyond clothes. It lives in spaces, mood, presence, and atmosphere.
We explore:Locations and settings that feel right for your work
Textures, backdrops, and materials that support your vibe
Props that quietly elevate your message
Overall mood that feels intentional, not randomThis puts purpose behind every choice so your content feels cohesive — not chaotic.
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| SIGNATURE |
This is your recognisable frequency — the thing that makes someone think,
“Oh — that’s her.”
We identify:
Signature colours
Styling that becomes uniquely yours
Camera confidenceThis is what makes your brand memorable, not generic.
And in the world of AI, authenticity is Queen. Let’s create your scroll stopping brand style.
How To Use Your Essence Map
Your brand map isn’t just a mood board — it’s your creative compass:
Guide your brand shoot
Brief your photographer or designer
Shape your online images with intention
Make consistent creative choices with confidence
Once you have this, the guessing game stops — and confidence becomes your go-to.
| HOW IT WORKS |
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| DISCOVERY |
THE PREP
Before we meet, you’ll fill out a short questionnaire. Nothing intense. Just enough for me to get the full picture.
You’ll share what you do, who you’re here for, and how you want to be seen. Plus what’s currently feeling unclear in your style, content, or brand look.
I review everything beforehand, so we can go straight to the good stuff in our session.
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| CONNECT |
THE “I SEE YOU” SESSION
We meet for a 90-minute 1:1 Zoom call.
I’ll guide the conversation with the right questions, take detailed notes, and start shaping the direction as we go.
We’re looking through three lenses:
Style
Story
SignatureYou don’t need to have it all figured out. You just need to show up as you.
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| CREATE |
SIGNATURE BRAND STYLE MAP
This is your go-to guide for how you show up visually, so you’re not reinventing the wheel every time you post, plan a shoot, or update your website.
Inside, you’ll get clear direction on:
How to dress for your brand
Your colour and styling direction
Your content look (locations, backdrops, props, mood)
Your signature stamp, so you’re recognisable at a glanceThe result: your brand looks like the best version of you.
From Vision To Vibe.
Frankie’s brand | The Home Crew | Brand, Style + Vibe bought to life.
Style Your Brand
This is your moment to create a brand that feels as good as it looks.
Let’s map your brand, style and vibe.
FAQs
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This comes before design.
Designers are brilliant at execution — logos, layouts, websites.
What they often don’t have is a clear visual brief that actually reflects you.This process gives you that clarity first:
how you show up visually, how your style and brand connect, and what your images should look and feel like — so designers, photographers, and creatives can do their best work without guessing.Think of it as the missing link between who you are and how it looks online.
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No — and that’s the point.
This isn’t about starting over or becoming someone new.
It’s about refining, clarifying, and pulling together what already fits — so everything finally makes sense.Most clients come in feeling “nearly there.”
This is what brings it into focus. -
You’ll receive a Signature Brand Style Map — a clear, practical guide you can actually use.
Inside, you’ll have direction on:
How to dress for your brand
Your colour and styling direction
The look and feel of your content (locations, backdrops, props, mood)
Your signature style details — so you’re recognisable at a glance
It’s designed to guide photo shoots, content creation, website updates, and everyday visibility — without overthinking it.
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Yes — that’s exactly what it’s for.
You can hand this over and know they’ll get it.
It saves time, back-and-forth, and those “this doesn’t feel like me” moments.If you’re shooting with me, it also becomes the creative direction for your session.
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That’s completely fine.
This works with what you already have.
We’re not undoing your branding — we’re aligning your style, imagery, and presence so everything works together.Many clients have logos and websites they like — they just don’t feel fully expressed in how they show up. This bridges that gap.
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This is for women who:
Are visible (or ready to be) and want their look to match who they are now
Feel styled, but not fully expressed
Want consistency without feeling boxed in
Care about aesthetics, presence, and being recognisable
If you’re done second-guessing and ready for clarity — this will land.