YOUR BRAND IS MORE THAN A LOGO
| THE MAP |
BRAND +STYLE IDENTITY
Not a rebrand. A rebirth.
We take the ideas.
The knowing.
The ready for more…
And turn it into direction.
Your essence. Your style codes. Your colour energy.
Your creative compass.
Then everything gets easier.
Content. Visuals. Shoots. Choices.
Aligned with your Vision, Voice and Vibe.
Show up. As you. On purpose.
THE MAP
We map your magic.
Through the lens of Human Design, style archetypes, and intuitive insight, I help you uncover your energetic identity — and translate it into how you’re designed to express yourself:
in your presence
in your style
in your visuals
and in the way people feel you online
This is your energetic blueprint bought to life.
Not just branding.
It’s a becoming.
It’s not about trends, templates, or trying to sound like someone else.
It’s about coming home to your own energy — and letting that lead.
Through a blend of intuition, Human Design, archetypes, and creative direction, we uncover your Vision, Voice, and Vibe — and turn it into a clear, usable compass for how you show up next.
your Brand By Design
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VISION
Your life purpose + direction.
This is the heartbeat of your brand — the deeper why that moves you.
We tune into what you’re really here to express, embody, and create.Not just what you do — but what you’re devoted to. Not just what you’re building — but the direction your life is pulling you in.
Think: purpose, point of view, and the chapter you’re stepping into next.
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VOICE
Your embodied expression.
This is how your energy moves through you — how you connect, and move through the world when you’re in alignment.
We decode your natural expression: — so you stop second-guessing how you “should” show up. And start expressing from what’s true.
Think: resonance, expression, and authenticity.
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VIBE
The way people experience you.
We translate your essence into colour energy, texture, imagery style — and your signature style expression — so everything feels cohesive wherever you show up (online, on camera, in real life).
So your visuals aren’t random. They’re intentional — and unmistakably yours.
Think: essence, presence, and alignment.
Your Essence Map
— aka the brief you wish you had years ago.
This is the document that brings your identity into one clear, coherent direction — so you stop second-guessing every decision and start showing up with confidence, consistency, and style.
You can use it yourself, or hand it to a designer, photographer, or creative team and know they’ll get you.
Inside your Map, I’ll give you:
1) Your Essence
The core of who you are and what you stand for — the energetic thread that runs through everything. This becomes your “north star” for what you create, how you show up, and what people feel when they meet your brand.
2) Your Style Identity (Signature Style Expression)
This is where your expression stops being random and starts being intentional. We define your style codes through my archetype lens so you know how to embody your essence visually — in your wardrobe, on camera, and in the way you carry yourself.
3) Your Colour Energy
Not trends. Not rules. Your colour direction as an energetic language — the tones that communicate your vibe, support your presence, and bring cohesion to your visuals.
4) Your Creative Direction
This is the “downloads” part — the imagery, mood, textures, settings, styling atmosphere, and visual themes that make your brand feel curated and unmistakably you. It becomes your creative compass for shoots, content, website visuals, and anything you design.
5) Your Embodiment Blueprint
The most important part: how you be your brand. Your embodied presence — how you’re designed to move, express, and show up energetically so you feel like yourself.
VIBE
This is for you if…
You want a brand that feels like you — but looks like you’ve got a creative director.
You’re ready to stop tweaking and start leading.
You want your presence, visuals, and style to feel cohesive (so people get it fast).
You want to stand out in a crowded market — without turning into someone else.
And yes… you want it to sell. Because clarity is powerful — and confidence converts.
How To Use Your Essence Map
Your Brand Essence Map isn’t just a mood board — it’s a practical creative compass you can use across every part of your brand.
Use your Map to:
Guide your brand shoot (imagery, styling, locations, props).
Brief a designer or creative team with clear visual direction (so they actually “get you”).
Shape the look and feel of your online presence (without reinventing the wheel every time).
Anchor your content and communication in your true essence (so you don’t slip into “marketing mode”).
Refine or reposition your offers so they match who you are now.
Make consistent creative decisions as your business evolves.
The Map. Your essence, decoded. Styled. Aligned.
| HOW IT WORKS |
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| DISCOVERY |
YOUR VISION
You begin with a simple but powerful discovery process designed to help you reflect on where you are now — and where you’re being called next.
You’ll explore your desires, what’s been feeling misaligned, and what you’re ready to embody and express more fully.
This gives us the perfect foundation for a deep, meaningful session.
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| CONNECT |
INTUITIVE SESSION
We meet for a 90-minute 1:1 session on Zoom to explore your vision, clarify your direction, and feel into the heart of your brand.
I’ll reflect back intuitive insights, creative downloads, and energetic themes that begin shaping your signature brand vibe.
This is where the magic happens.
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| CREATE |
BRAND ESSENCE MAP
Behind the scenes, I translate everything into your Brand Essence Map — a beautifully curated visual and energetic guide that brings your brand to life.
This process unlocks the code to your purpose and your path.
This becomes the creative compass for your next chapter — a roadmap for the becoming of your brand.
From Vision To Vibe.
Frankie’s brand | The Home Crew | Style +Essence Map bought to life.
The Map
This is your moment to create a brand that feels like home.
Let’s map your magic.
FAQs
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Designers often need a clear brief — Essence Mapping is that brief. It’s the first step.
This process gives you a cohesive brand identity — your vibe, visuals, voice, and vision — so when you do work with a designer or photographer, you’re already aligned and clear on your direction. -
No — but I do weave in elements of your Human Design and Gene Keys to ensure the brand direction aligns with your energy. You won’t need to understand these systems — I use them intuitively to support the creative process behind the scenes.
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You’ll receive a beautifully curated Brand Essence Map PDF — a visual and energetic guide that captures the soul of your brand. It includes your signature vibe, colours, mood, creative direction, offer clarity, and aligned next steps.
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Yes — and you absolutely should. Your Essence Map can be shared with your creative team to guide your brand shoot, logo design, website, or launch. It makes every creative decision easier and more aligned.
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Essence Mapping is perfect if you're pivoting, evolving, or feeling like your current branding doesn’t fully reflect you anymore. It helps you reconnect with your brand’s soul — and either enhance what you have or prepare for your next evolution.
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No — the full Essence Map isn’t included in Essence + Edit.
You do get a mini mapping moment as part of the shoot, so we’re not guessing — we’re creating with intention.If you want the complete decoding (the deeper clarity, aligned direction, and the full Vision • Voice • Vibe blueprint), add The Map on. It’s the perfect upgrade when you’re ready for your next chapter to feel fully you.