GORGEOUS,

How you show up needs to catch up — online and in real life.

YOU’VE CHANGED.

I help women 40+ create a signature brand so what they wear, share and sell reflects the power of their work.

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Branding but better.

Not another Pinterest board.

This is where personal style meets brand identity —
so how you show up finally makes sense.

No more guessing what works.
No more hiding behind images that don’t feel true.

Styled. Seen. Self-defined.

This is branding built from embodiment — not trends.


You’ve built the business.
You’ve done the inner work.
You’ve gone deep.

But when you stand in front of the mirror
or go to hit post…
something doesn’t match.

You know your work is powerful.
Yet you feel… dimmed down.

You see effort — not essence.
Outfits — not alignment.
Content — not presence.

So you play it safe.
You make do.
You call it “fine.”

But fine isn’t you.
And you’re not finished yet.

When your brand no longer fits.

BEGIN YOUR BRAND BECOMING

You’re brilliant at what you do. Now it’s time to let that be seen —

Brand your Becoming.

A SIGNATURE BRAND STYLE is your SUCCESS strategy

Not just what you wear — but how you’re experienced.

Because how you dress, how you carry yourself, and how you’re seen shapes the way people feel when they see you.

When your brand style — from wardrobe to presence to imagery — is created from your essence, things land differently.

You don’t have to explain yourself as much.
The right people recognise you faster.

This isn’t about chasing the algorithm. It’s about presence not perfection.

You don’t need another marketing strategy.
You need a signature brand style that leads.

BEGIN YOUR BRAND BECOMING

| THE PROCESS |

your brand, style + vibe aligned.

THE BRAND BECOMING

| 01. The Map | 02. The Style | 03. The Embodiment |

01

THE MAP

your brand essence made visible.


We decode what’s already true about you —
and translate it into a strategic blueprint you can trust.

You Receive:

• Your Brand Essence Blueprint — the foundation for everything that follows

• Your Signature Brand Codes — the visual language that becomes unmistakably yours

• A Refined Aesthetic System (colour, pattern, tone)

• Clear Direction for images, content, and offers

This Map becomes your north star —
guiding how you dress, speak, show up, and lead.

So you stop second-guessing
and start showing up with embodied authority.

BEGIN YOUR BRAND BECOMING
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02

We curate your looks with items you already own —
so your wardrobe reflects your signature style.

You Receive:

• A guided wardrobe edit (in-person or remote), shaped by your Brand Essence Map

• Clear direction on what belongs in your brand wardrobe — and what doesn’t

• Up to eight aligned, repeatable outfits designed for confidence and consistency

• Focused shopping direction for any missing signature piecesThe result?

A wardrobe that works with you — not against you.

Getting dressed becomes simple.
Intentional.
Aligned.

Your style supports your presence.

THE STYLING

your presence—elevated.

BEGIN YOUR BRAND BECOMING

03

| THE EMBODIMENT |

you — living your essence.

| Acceptance | Gratitude | Celebration |

  • | ACCEPTANCE |

    Reframe how you see yourself.

    Not as someone waiting to improve.
    Not as a “before.”
    Not as a project.

    You stop believing you must lose weight, change your body, or overhaul your life before investing in yourself.

    You are not required to become someone else before stepping forward.

    You are enough now.

    And we build from there.

  • | GRATITUDE |

    Gratitude is the glow-up.

    This is where perception shifts. Instead of focusing on what you are not, you magnify what you are.

    Your strengths.
    Your presence.
    Your lived experience.
    Your body of work.

    Gratitude becomes the glow-up.

    What you focus on expands.
    What you believe about yourself, others begin to feel.

  • | CELEBRATION |

    Self-celebration practice.

    You stop saving your best for best.

    You dress with intention.
    You care for your body.
    You move.
    You nourish.
    You create beauty around you.

    This is enclosed cognition in practice —how you dress and care for yourself shapes how you think and feel.

    You don’t wait to become her.

    You live as her.

    Daily.

| BRAND | STYLE | VIBE |

| BRAND | STYLE | VIBE |

  • “You are a magician without smoke and mirrors.”

    - Emma

| THE INCLUSIONS |

your complete 1:1 brand and embodiment experience.

THE BRAND BECOMING

| The Discovery | The Session | The Map | The Styling | The Embodiment |

  • | THE DISCOVERY |

    Self-Guided Brand Discovery

    A GUIDED SELF-PACED DISCOVERY PROCESS ACCESSED VIA THE PRESENCE PORTAL COMPLETED BEFORE WE MEET.

    You’ll reflect on where you are now, where you’re being called next, and what you’re ready to embody and express through your brand. This includes a Signature Style archetypal discovery that reveals your natural style codes and brand presence.

    Everything gathered here informs the intuitive session and the Brand Map.

  • | THE SESSION |

    Intuitive Brand Alignment Session

    A 1:1 INTUITIVE SESSION WHERE YOU ARE FULLY SEEN AND HEARD.

    This is a 90-minute private session where you speak and I listen.
    I tune into your words, your energy, your patterns, and what’s unspoken.

    Through intuitive listening, energetic insight, and divine downloads, I identify the signature thread running through your brand — including any visibility blocks, resistance, or places your presence is ready to expand.

  • | THE MAP |

    Brand Essence Map

    A COMPLETE ENERGETIC AND VISUAL MAP THAT BRINGS YOUR BRAND INTO COHERENCE.

    I distill your discovery process, intuitive session insights, Human Design, and signature style archetypes into a clear Brand Essence Map.

    This map defines your visual direction, brand voice, tone, and overall presence — so every decision moving forward feels aligned, intentional, and recognisable.

  • | THE STYLING |

    Signature Brand Styling

    A CURATED SET OF SIGNATURE LOOKS DESIGNED TO ACTIVATE YOUR BRAND PRESENCE.

    We create up to eight aligned outfits using pieces you already own, styled specifically for how you show up — on camera, online, and in real life.

    These looks are built around your Brand Map and signature style codes, supporting confidence, embodiment, and ease.

    If key pieces are missing, you’ll receive a clear mood board and shopping guidance to complete your wardrobe.

  • | THE EMBODIMENT |

    Embodied Brand Presence

    THE ACCEPTANCE, GRATITUDE, AND SELF-CELEBRATION THAT ALLOW YOU TO LIVE YOUR ESSENCE.

    You stop seeing yourself as someone who needs to change before investing in herself.

    You shift your lens — reframing how you see yourself.

    You establish self-celebration as a daily rhythm — dressing with intention and no longer saving your best for “someday.”

    You know how to show up.
    And you trust yourself when you do.

  • | THE SUPPORT |

    Integration & Access

    ONGOING ACCESS AND REAL-TIME SUPPORT THROUGHOUT YOUR BRAND BECOMING.

    You are not left to implement this alone.

    Throughout our time together, you receive private Voxer access for questions, reflections, and refinement as you integrate your Map, Styling, and Embodiment into daily life.

    You’ll also have access to your private AI integration companion — to support the embodiment process between sessions.

  • "Each time you've taken my photo, I feel more confident about who I am and more aligned with me."

    — Fi

Who you Become

You know that version of you?
The one you picture when you imagine your next level.

More confident.
More recognisable.
More her.

This is where your presence catches up to your power.
Where how you look, show up, and are seen finally reflects the depth of your work.

You stop feeling like a work in progress —
and start showing up like a brand.

APPLY FOR THE BRAND BECOMING

  • "You bought my vision board to life."

    — Frankie


This is identity-led branding.
Your style, images, and presence are shaped together — intentionally.

So what you wear, share, and show
finally speaks the same language.

And showing up starts to feel easy.

Not just styled seen.

APPLY FOR THE BRAND BECOMING

  • "Amanda creates a space where you feel truly seen."

    - Claire

| your investment |

1:1 Identity-to-Expression Experience

$8,888 AUD

A 1:1 identity-to-expression experience for women who are done waiting to feel “ready.”

This is about aesthetics.
It’s about clothes.
It’s about how you present.

Because how you present shapes how you feel.
And how you feel shapes how you move.

You know your wardrobe doesn’t match your level.
You know your brand feels slightly behind who you’ve become.
You know you’re editing yourself visually.

So the real question isn’t why now?

It’s—

If not now, when?

When you lose the weight?
When you feel more confident?
When life slows down?
When you finally give yourself permission?

You’ve already evolved.

Your image just hasn’t caught up.

This is where we close that gap.

Through your Map, your Styling, and your Embodiment, we refine how you look, how you carry yourself, and how you relate to yourself — so your outer expression matches your inner standard.

Not someday.

Now.

What You’re Really Investing In

You’re investing in alignment you can feel every morning when you get dressed.

You’re investing in walking into a room without adjusting yourself.

You’re investing in no longer saving your best for “one day.”

You’re investing in the version of you who is no longer in transition.

Because here’s the truth:

You’re not becoming her.

You already are her.

The only question is whether you’re ready to look like it.


APPLY FOR THE BRAND BECOMING

53. Essence Alchemist. Brand Stylist +Leopard Print Lover.

I work with women who know who they are — yet still find themselves staring at their wardrobe thinking… not this.

They’re building brands, businesses, or bodies of work — and they want their outer presence to finally match the essence within.

After a decade behind the lens as a personal branding photographer, I realised something important.

Style creates presence.
Essence creates a signature.

When your brand, style, and vibe align, everything clicks.

This isn’t about trends.
it’s about alignment you can see.

Authenticity is the foundation.
Style is the strategy.
Confidence is what follows.

Visibility is the vibe.

I’m Amanda.

APPLY FOR THE BRAND BECOMING

FAQ’S

  • It’s both — and neither in the traditional sense.

    This is identity-led branding, expressed through style, imagery, and presence.
    We’re not just choosing outfits or designing visuals — we’re defining who you are being seen as, and building everything from that place.

    Your style becomes strategic.
    Your branding becomes personal.
    And your presence finally feels as powerful as your work.

  • Not necessarily.

    Some women come to this work mid-rebrand.
    Others come because they’ve evolved — and their current brand no longer reflects who they are.

    The Brand Becoming isn’t about starting over.
    It’s about bringing together what’s already there, and elevating it into something unmistakably you.

  • This experience is for women who:

    • Are building or leading a personal brand, business, or body of work

    • Know who they are — but don’t feel fully expressed visually yet

    • Want to be seen with depth, credibility, and authority

    • Are done with surface-level branding and trend-driven visuals

    You don’t need to be “ready” — just willing to be seen.

  • This isn’t for you if:

    • You’re looking for a quick photoshoot with no strategy

    • You want a trendy aesthetic without depth

    • You’re not open to being guided or challenged

    • You want templates instead of a tailored process

    This work asks for presence, not perfection.

  • What does the process actually involve?

    The experience moves from identity → expression → integration.

    Some stages happen remotely — including the discovery work, Brand Essence Map, and creative direction.
    We work through a combination of online processes, Zoom, and messaging.

    The shoot itself is either:

    • Done with me in person, or

    • Fully directed remotely — including wardrobe, locations, props, posing, and visual story.

    I can also help you choose a photographer aligned with your brand if needed.

  • Both.

    You can choose:

    • An in-person brand photoshoot with me, or

    • A fully guided remote shoot direction, wherever you are in the world.

    The depth of the work is exactly the same either way — only the format changes.

  • Typically 4–8 weeks, depending on availability, shoot logistics, and whether you add the website.

    This is a contained experience — not an open-ended project.

    Details are confirmed once you apply.

  • You’ll walk away with:

    • A clear Brand Essence Map

    • Creative direction and wardrobe guidance

    • A signature set of brand images

    • Visual and messaging clarity

    • Confidence in how you show up and are seen

    And most importantly — a brand that finally feels like you.

  • Yes.

    You don’t need prior branding work — just self-awareness and readiness to be seen clearly.

    Many clients come to this as their first true brand foundation.

  • Apply via the form below.

    I review applications personally and will be in touch with next steps or an invitation to a clarity call if it feels aligned.

    This ensures the experience is considered and tailored from the very beginning.