Your business has evolved.
Now it’s time for your brand to catch up.
You’ve Changed.
| Photography + Brand Styling | for women building personal brands.
Branding but deeper.
Not another Pinterest board.
This is where your style, voice, and energy finally align — and your brand becomes a reflection of who you truly are.
No more cookie cutter branding that doesn’t feel like you.
No more scrolling for inspiration when the real magic is within.
You show up recognisable, real, and ready to be seen — online, in photos, and in the mirror.
When your presence doesn’t match your purpose.
You know what you bring — your experience, your perspective, the depth behind your work.
But when you look at how you’re showing up — in your images, your brand, your visibility — it doesn’t yet hold the same energy.
So you pull back.
You second-guess.
You play it safe.
Not from a lack of confidence — but because the way you’re showing up on the outside doesn’t reflect the truth inside.
This work brings the two together.
I help passion led women package their presence and power into a signature brand — one that looks, sounds and feels like them.
So your brand finally reflects the woman behind the work.
|The Brand Becoming |
This is where your brand, style, socials, and website finally feel like you — so you stop second-guessing and start showing up with clarity and confidence.
I help women show up like the version of themselves the world has been waiting for.
-
| your ESSENCE |
your Signature Brand
We start with The Map — a guided process to uncover the thread that runs through your identity, energy, and work.
That frequency becomes the foundation of your brand and your signature personal style — so how you look and lead finally feels like you.
No trends. No templates.
Just a cohesive, repeatable brand + style. -
| your EXPRESSION |
your Photo Shoot
With your essence defined, we bring it into form.
Your brand is translated into wardrobe, creative direction, and imagery — through either an in-person shoot with me or a fully guided shoot plan you can execute anywhere in the world.
The result: images that feel natural, elevated, and credible — not styled for effect, but aligned with who you are.
-
| your GLOW UP |
your Confidence
This is where everything clicks.
Your visuals, assets, and direction are refined and delivered so you can show up consistently — without second-guessing how you look, what you post, or how you present yourself.
Visibility becomes effortless when you’re no longer trying to look the part — you’re simply showing up as the brand.
| BRAND | STYLE | VIBE |
| BRAND | STYLE | VIBE |
Own your essence.
And finally build a brand that looks, speaks, and sells like you.
Brand Essence Map —
A guided deep dive into your identity, energy, and voice. We define your message, visual direction, and personal style so everything moving forward has a soul-led foundation.
Creative Direction & Wardrobe Planning —
From styling to location scouting, we design a visual language that feels aligned — so what you wear and where we shoot supports your essence.
Signature Brand Photo Shoot —
Shot by me or guided remotely, you'll be captured in your best light.
Expect images that feel magnetic, elevated, and unmistakably you.
Full Suite of Brand Assets —
60+ softly edited images and branded visuals ready to use across your website, email, and social platforms.
Signature Social Media Series —
A repeatable set of 9–12 strategic content prompts so you can show up online with clarity and cohesion — no more scrambling or blending in.
Signature Offers + Messaging —
We map and refine your core packages and brand voice so that how you sell feels clear, confident, and energetically aligned.
Website | Optional Add-On:
A fully custom Squarespace personal brand site — designed entirely from your Brand Essence Map, so everything flows from who you are.
Who you Become
You know that version of you?
The one you picture when you imagine your next level.
More confident.
More recognisable.
More her.
This is where your presence catches up to your power.
Where how you look, show up, and are seen finally reflects the depth of your work.
You stop feeling like a work in progress —
and start showing up like a brand.
This is identity-led branding.
Your style, images, and presence are shaped together — intentionally.
So what you wear, share, and show
finally speaks the same language.
And showing up starts to feel easy.
Not just styled seen.
|your investment |
1:1 Identity-to-Expression Experience
$4,888 AUD
A bespoke end-to-end brand experience that brings your brand, style, and presence into clear expression — so how you show up finally reflects the woman you already are.
Choose your format:
• In-person brand photoshoot with me, or
• Fully guided shoot direction you can execute anywhere in the world.
Both include the same depth of strategy, creative direction, and brand integration.
This is for women ready to be captured in their best light.
Optional Add-On
Signature Squarespace Personal Brand Website
$2,888 AUD
A custom-built, five page Squarespace site designed entirely from your Brand Essence Map.
• Strategic structure and messaging
• Visual direction true to your brand identity
• Fully editable and ready to use
Designed to elevate your online presence.
What You’re Really Investing In
Not new photos.
Not a new wardrobe.
Not another rebrand.
You’re investing in creating a signature brand style that feels as good as it looks —
so when people experience your brand,
they experience you.
53. Essence Alchemist. Brand Stylist +Leopard Print Lover.
I work with women who know who they are — yet still find themselves staring at their wardrobe thinking… not this.
They’re building brands, businesses, or bodies of work — and they want their outer presence to finally match the essence within.
After a decade behind the lens as a personal branding photographer, I realised something important.
Style creates presence.
Essence creates a signature.
When your brand, style, and vibe align, everything clicks.
This isn’t about trends.
it’s about alignment you can see.
Authenticity is the foundation.
Style is the strategy.
Confidence is what follows.
Visibility is the vibe.
I’m Amanda.
|Portfolio|
Real women. Real glow ups.
FAQ’S
-
It’s both — and that’s the point.
The Brand Becoming is foundational personal brand work expressed through style.
We define your energetic essence and translate it into a clear signature style and brand aesthetic.
This isn’t about outfits for occasions.
It’s about creating the core identity your personal brand is built from. -
Yes — but not a surface-level one.
This is an identity-first rebrand.
We start at the level of essence, energy, and expression, then define the visual language that flows from that.Many clients come to me before working with designers, photographers, or marketers — because this becomes the reference point everything else is built from.
-
The Brand Becoming experience is for women in business who:
are building or refining a personal brand
feel disconnected from how they currently look or are perceived
want something intentional, not trend-based
value depth, nuance, and long-term clarity
This is especially powerful if you’re at a pivot point or stepping into a more visible chapter of your work.
-
This is not the right fit if you’re:
looking for a quick makeover or seasonal refresh
wanting someone to tell you what to wear without deeper context
not interested in personal brand or visibility
looking for purely trend-driven fashion advice
This work is foundational and intentional — not cosmetic.
-
We work through a guided process that includes:
an in-depth identity and brand discovery
defining your energetic essence and aesthetic language
creating your Style Your Vibe™ Codes and Essence Map™
aligning your personal style and brand visuals
integrating everything so it’s clear, usable, and cohesive
You’ll leave with a defined framework — not just inspiration.
-
Style Your Vibe™ is primarily delivered online, making it accessible wherever you’re based.
If in-person elements are available, they’ll be discussed on an individual basis.
-
The process is intentionally spacious and considered.
Exact timing depends on the format and your availability, but this is not a one-off session — it’s a guided experience designed to create clarity that lasts.
Details are confirmed once you apply.
-
You’ll have:
a clear personal brand foundation
a defined signature style and brand aesthetic
an Essence Map™ you can share with collaborators
confidence in how you dress and present your brand
clarity that removes second-guessing going forward
Most clients describe it as finally having something solid to stand on.
-
Yes.
You don’t need to have the language or clarity before applying — that’s part of the work.
The application simply helps ensure this is the right fit on both sides.
-
The first step is to complete the application form.
If it feels aligned, I’ll be in touch personally to arrange a next step — usually a private call to explore whether Style Your Vibe™ is the right fit.
This ensures the experience is considered and tailored from the very beginning.